How much does an image’s quality affect conversion rates? That question has been debated since the dawn of the online marketing industry. It’s also what content marketers have been asking themselves ever since they started using Ads to grow their businesses. The short answer? Your image matters—a lot—and it can make or break your advertising efforts, but you might not know how to evaluate an image’s true value. Here are some tips that will help you determine whether or not your images are making the grade, and how to improve them if they aren’t.