Why Quality Images Matter in Marketing

If you’re looking to sell more of your products and services, you’ll need to advertise and market them as best you can.

 With millions of businesses on the Internet, it can be difficult to stand out from the crowd and get your brand noticed. One way to make your business stand out among the competition is to invest in high-quality images that capture the attention of your audience and entice them to learn more about what you have to offer. 

Let’s take a look at why quality images matter in marketing and how they can help you attract new customers and increase your sales figures:
 
 
 
 
 
 
 
 
 
 
 
 

1) Good quality images make your website look more professional.



Good quality images tell a story and draw people into your story.


 Poor quality images reflect poorly on your business, while high-quality ones speak volumes about your company and what you’re trying to do.


 Poor image quality can turn away potential customers and good images will keep them coming back for more! 


So if you haven’t updated your website’s imagery lately, it might be time to start. 

And when you do, make sure it has clear focal points that draws people into your page. The focal point of an image should always be whatever is most important or eye-catching about that picture.


 It may sound silly, but having an identifiable focal point makes any image feel better than just random collection of objects. 


Why? Well because we’re human beings and we like order.


 We like simple things to seem simple

We like our visual cues pointing us towards what matters most within a piece of content—and whether we realize it or not, photos are naturally going to catch our attention in a way that text can’t.


 It would take a lot longer for us to decipher a wordy paragraph about why quality matters compared with seeing clean lines and pastels within an appealing photograph.


2) Google can better read your content with good quality images

It’s no secret that Google uses image content to help determine what is being discussed on a web page.


 If you’re using keywords to optimize your content, high-quality images can make sure those words are more visible for search engines. 


Google even updates its algorithm with RankBrain every now and then, further factoring in images as a ranking factor for certain types of pages.


 A study by Backlinko found that including at least one image per post increased traffic by 147%


With all of these benefits combined, it’s clear that good quality images are important for your content marketing strategy. When creating SEO content, focus on quality over quantity. 


Your readers will appreciate crisp imagery regardless of how much you choose to include. Even if pictures may not be vital to conveying your message, they still serve an extremely useful purpose—helping users connect with your brand. Showing off unique styles or qualities about your company provides visual storytelling that differentiates you from competitors but also shows how products fit into their everyday lives.


 The bottom line: Good images may not be necessary for SEO or conversion rates, but they certainly don’t hurt.


3) Good quality leads to higher conversion rates



The best way to ensure your company’s website appears well-designed is to give it great design.


 You can spend hours crafting compelling copy and boosting your SEO, but if your site’s images look like they were made in Photoshop circa 2005, you may lose conversions because potential customers don’t know what they’re seeing.


 By making sure all of your images are high quality, you not only improve how your site looks; you also boost its conversion rate.


 Instead of sending people away from your page after one glance at a low-quality image, you keep them engaged because they want to see what else might be on offer.


 By giving yourself time to curate quality images for every piece of content, whether it’s photography or illustrations, you help future users engage with your brand. 


By investing time into creating good looking visuals that match your brand, you show consumers that your products have value behind them—even before they click through to learn more about how you’re helping others succeed. And if their needs align with yours? Your conversion rates will skyrocket as a result!


 Everyone wins with amazing images—from consumers who get better results from content tailored to their needs, to brands who enjoy higher customer retention and support overall sales goals year round!


 All too often we forget just how powerful imagery can be until we stop thinking about pictures as static bits of data and realize they have power beyond words alone could convey. Even if you think your business doesn’t rely heavily on graphics or photos, it’s always smart to remember why so many companies spend so much money on image creation: while many forms of advertising can say something along with showing something (through slogans or other wordplay), no form comes close to visual mediums when describing things. 


Whether you’re working in print or online, filling your pages with high-quality pictures makes readers remember why they should care about what you do.


 For example, let’s imagine two fictional burger joints–Burger Trench and Big Boy Burgers–are running an ad campaign comparing themselves based solely on verbal descriptions.

 Burger Trench boasts old-fashioned burgers served by burly men next door to the best bowling alley in town.

 Big Boy Burgers touts handcrafted patties crafted by good ol’ boys next door to the most modern building on Main Street. 


Which spot do you think would make for a better first impression? That’s right—Big Boy Burger, thanks purely to its stunning imagery matched with perfectly placed messaging for your audience.


4) Great visuals can get you more views on social media

As social media continues to grow as a marketing channel, visuals have become increasingly important.

 In fact, HubSpot’s data suggests that companies with just two images generate 105% more leads per month than those without images.


 Did you know that posts with photos get 94% more views than those without? Because of these statistics, it’s vital for marketers and advertisers to take their visual marketing seriously by adding high-quality photos and videos where applicable. 


Doing so can help increase engagement across multiple channels!